As a social media marketer, I pay attention to technologies that let me build social web applications with ease. With so much social progress on the web every day, I like to be able to bootstrap someone else’s functionality so that I can focus my efforts where they are most needed: user experience, content creation, traffic shepherding, and analytics.
And that’s why I took notice today when MissingMethod announced the release (MIT License) of CommunityEngine, a social networking plugin for Ruby on Rails. But this isn’t just another Rails social framework (like LovedByLess), it’s actually less than that, in a “less is more” kind of way. You see, CommunityEngine is just a Rails plugin, so it’s (supposedly) easy to just add some social networking functionality to your already-running Rails app.